Kyle Amdahl and Amdahl Design is the founder of LOCALiSD, an independent design and brand strategy studio specializing in hospitality, destination, product, and private label development.

For more than 35 years, Kyle has helped organizations build stronger brands, identities, and visual systems. A recognized leader in these fields, he partners with organizations to create meaningful experiences that strengthen engagement, grow revenue, and deliver lasting value.

His experience includes serving as Creative Director for L'Oréal Professionnel and Creative Director for Sony Electronics USA, where he led creative across brand, customer experience, retail, and marketing. He also led Advanced Concepts and Design Strategy within Sony's global Design Center. Kyle later founded the Innovation and Customer Experience Department at the Port of San Diego, where he helped redefine how a public agency serves residents, businesses, and visitors through design, innovation, and customer experience. His work also includes projects for the Comic-Con Museum, the City of San Diego, and organizations across the public and private sectors.

As Uptown Business Representative and Chair of the Community Engagement Committee, Kyle focuses on expanding how Uptown Planners delivers value. His work emphasizes stronger public communication, meaningful neighborhood partnerships, and helping the planning group become a trusted community resource.

Kyle also teaches design as an adjunct professor at the NewSchool of Architecture & Design, where he mentors the next generation challenge convention, think critically to design cool shit.

Kyle Amdahl believes design enriches everyday life. It begins with a curiously gritty vision for the future.